LinkedIn Adds More AI Assistance Tools to Sales Navigator

LinkedIn has added a new AI-powered element to its Sales Navigator platform which will give you a summary of key things to note about a prospective contact in the app, helping you to establish a connection to facilitate further engagement.

As you can see in this example, Sales Navigator’s new “Lead IQ” option will provide you with a handy overview of key notes about any LinkedIn member in just one click.

As explained by LinkedIn:

“Lead IQ summarizes LinkedIn data into a concise summary of a lead’s experience, achievements, interests, commonalities, and activities. Whether you’re crafting that perfect outreach or preparing for customer meetings, Lead IQ gives users a competitive advantage in the battle for buyers attention.”

That could help you strike up more valuable business relationships, by quickly summarizing some key notes that could assist in your outreach.

LinkedIn says that this can also be a great way to prepare for last-minute meetings, while it can also help users stand out in interviews.  

“In seconds, Lead IQ delivers impactful LinkedIn-sourced insights on any lead, like their passions, interests, or industry experience, empowering sellers to showcase a deep understanding from the start.”

It could be a good option to help you kick-start new business relationships, by streamlining the research process.

Along a similar line, LinkedIn has also powered up its “Account IQ” tool in Sales Navigator as well, which provides insights that highlight how your products and services can help a specific organization.

The tools are the latest in LinkedIn’s expanding AI toolset, and it’s interesting to see how LinkedIn is adapting AI for different use cases within the app.

And while some of them I don’t think are beneficial (like AI post suggestions), tools like this capitalize on what gen AI is good at, in sifting through swathes of data to come up with helpful summaries and notes, which would otherwise take hours of research to generate.

Though AI doesn’t always get it right, and I would exercise a level of caution in how you use these tools. Or just ensure that you tap through to read further as to how it’s come up with its conclusions, because it would be embarrassing to make reference to something that’s either not true, or maybe isn’t something that the contact feels comfortable talking about.

But in principle at least, these are handy additions, which could give you an advantage in your outreach and connection efforts.