LinkedIn Publishes New Guide To Live Event Marketing

Have you considered broadcasting live events on LinkedIn?

LinkedIn says that the number of live video events in the app increased by 15.3% in Q4 last year alone, underlining the steady growth of live engagement in the app. And that could provide new opportunities to build your brand, and reach your audience, with live broadcasts that are targeted at a professional segment.

It could be a valuable option, and if you are thinking about running a live event in the app, LinkedIn’s latest live event guide will help.

The 43-page guide provides a full overview of how to run a LinkedIn live video event, with a heap of engagement stats and tips to guide your process.

You can download the full guide here, but in this post, we’ll take a look at the key notes.

The new guide provides a full overview of how to run a LinkedIn Live event, including a handy framework for your planning.

As you can see, LinkedIn has also included “success metrics” for each element, in order to help you keep tabs on the right aspects.

LinkedIn’s also included an overview of what LinkedIn users want from live events to shape your planning:

As well as a full listing of how to set up and prepare for your broadcast.

There’s also a full guide on how to create an event in the app, with step-by-step instructions on each element:

While the final section looks at marketing your event, and how you can maximize your audience response and engagement.

There’s a heap of valuable notes in here, which could help you map out a better approach to your LinkedIn Live events.

And with video consumption on LinkedIn on the rise (LinkedIn says that its immersive video feed saw 36% usage growth last year), the platform is also making video a bigger focus, which could also work in your favor when promoting a live event.

You can download LinkedIn’s live event guide here.